Software development pricing
Real starting prices, what each package includes, and an honest account of what pushes a quote up or down. Every project is quoted fixed after a free call — no hourly billing, no scope creep in the invoice.
Prices last reviewed
Best for: Validating an idea, or a first version you can put in front of real users.
- Landing page or small MVP
- Fully responsive design
- Up to 5 pages / core screens
- Contact form & basic integrations
- Basic SEO setup
- Delivery in ~2 weeks
- 30 days post-launch support
Best for: A working product with accounts, data and an admin side — the most common starting point.
- Custom web or mobile application
- Tailored UI/UX design
- Backend & REST/GraphQL APIs
- Database & admin dashboard
- AI / automation integration
- Third-party integrations
- Delivery in ~4–6 weeks
- 90 days priority support
Best for: A platform with paying customers, multiple user types and uptime that matters.
- Full SaaS or cross-platform app
- Advanced AI agents & automation
- Microservices architecture
- DevOps, cloud & CI/CD setup
- Scalable, secure infrastructure
- Performance & monitoring
- Priority support & SLA
Why two projects with the same brief cost differently
A price range is only useful if you know which end you are at. These are the six things that move a quote most, in roughly the order they matter.
How many user types
One kind of user is simple. Customers, staff and admins each need their own screens, permissions and testing — that is three products sharing a database.
Integrations
A well-documented API is a day. A legacy system with no API, or a tool that rate-limits, can be a week. We check this before quoting.
Who designs it
Working from your existing brand and screens is faster than designing a product from scratch. Both are fine — they cost differently.
AI usage and volume
The build is fixed price. Model usage is billed by the provider on volume, so we estimate it with you before launch rather than after.
Compliance and data
Handling payments, health data or anything under GDPR adds review, audit trails and infrastructure that a marketing site never needs.
How fast you need it
A normal timeline costs less than a compressed one. If a date is fixed, we usually cut scope for version one rather than add cost.
What the price doesn't cover
These are billed by the providers, directly to you, so you keep control of the accounts and see the real numbers. We estimate them with you before launch.
- Cloud hosting — typically $10–$100 a month for a new product, scaling with usage
- Domain names and SSL, usually under $30 a year
- AI model usage, billed per token or per minute on the volume you actually use
- Telephony minutes and numbers, for voice agents
- Third-party SaaS you choose to keep, such as your CRM or email provider
- Apple and Google developer accounts, for publishing mobile apps
Pricing questions
How much does it cost to build custom software?
With us, a focused MVP or internal tool starts from $1,000, a custom application with a backend, database and admin dashboard from $4,000, and a full SaaS platform or multi-channel AI system from $9,000. Every project gets a fixed quote after a free scoping call, so the figure you agree is the figure you pay.
Why do agencies quote such different prices for the same brief?
Mostly because they are not quoting the same thing. A $1,000 build and a $30,000 build differ in how many user types are supported, whether the design is bespoke, how many systems it integrates with, and whether anyone set up deployment, backups and monitoring. Ask each quote what it excludes.
Is the price fixed or hourly?
Fixed per project. We scope the work on a free call, send a written quote with the scope and timeline, and hold that price. If you change the scope mid-project we re-quote the change rather than quietly adding hours.
What is not included in the price?
Third-party running costs you would pay regardless: cloud hosting, domains, and AI model or telephony usage billed by the provider on volume. We estimate these with you before launch so there are no surprises, and you pay the providers directly rather than through us.
Do you require full payment up front?
No. Projects are split into milestones with a deposit to start and payments as each milestone is delivered and accepted. You always have something working to look at before the next payment is due.
What if my budget is below $1,000?
Tell us anyway. Often the honest answer is that a no-code tool or an off-the-shelf product does what you need for a monthly fee, and we will point you at it. If custom work is genuinely the right call, we will suggest the smallest version worth building.
Do you charge for the consultation or the quote?
No. The scoping call and the written quote are free, with no obligation. You can take the scope to another developer if you want to compare — it is yours.
Prices last reviewed . Read our guide to what AI automation costs for a deeper breakdown.
Let's start a conversation
Whether you have a fully scoped project or just an early idea, we'd love to hear from you. Reach out and we'll get back within one business day.